Kara Clay was a Social Media Strategist responsible for overseeing BuzzFeed's presence on Snapchat, Tiktok, YouTube, Facebook, and Twitter (now X), while also autonomously managing all BuzzFeed Umbrella channels on Snapchat. She posted on each platform at least once a day by creating and/or sourcing content through BuzzFeed AV Slater. Her responsibilities entailed driving engagement and growth across all platforms.
BuzzFeed, your go-to destination for entertaining and informative content that reflects the pulse of modern culture. Kara curated and repurposed BuzzFeed's top quizzes, while also pioneering the creation of original quizzes that consistently outperformed BuzzFeed's existing content on Snapchat. She also leveraged Adobe Photoshop to craft captivating thumbnails. This strategic approach significantly boosted watch time, engagement, and follower numbers for BuzzFeed on Snapchat.
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Pero Like, an energetic extension of BuzzFeed Main, is dedicated to delivering genuine and relatable content tailored for Latinx communities. In my role as the scheduler, I orchestrated Season 1 daily releases of compelling shows, leveraging creativity within the constraints of using screenshots from the videos to craft thumbnails that captivated our audience.
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Lady Like, a channel under BuzzFeed Main dedicated to celebrating and uplifting women. In my role, I was tasked with creating thumbnails by capturing moments from the videos, adhering to specific instructions. Given the nature of the content, I always selected the most exciting clips when creating thumbnails, capturing moments from the videos to entice viewers.