VS.
Supported a multi-location Twitch livestream during the Ole Miss vs. LSU rivalry weekend (60,000+ attendance), then helped coordinate the official Castle Hill after-party featuring performances by Moneybagg Yo and YTB Fatt with Caterina Lopez.
Managed talent logistics, guest coordination, and live stream operations across game day and performance environments.
MY ROLE:
Talent & Event Operations
On-Site Production Lead
Talent & Partner Relations
Live Content Operations
Company:
The Ogunlesi Group
Date:
09.26. -
09.28.2026
Talent Operations On-Site Production Lead Campaign Strategist Artist Liaison
MY IMPACT:
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Led on-site talent operations across the livestream and after-party
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Coordinated talent logistics, transportation and guest movement throughout the weekend
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Managed live broadcast logistics across game-day and performance environments
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Supported event programming and production alongside talent and event teams
60k +
Moneybagg Yo
YTB Fatt
Rivalry Weekend Attendance
60K+ fans came to Oxford, MS for the
Ole Miss vs. LSU rivalry weekend.
10k
2
Average Livestream Viewership
Averaged 10K viewers per hour across four-hour Twitch streams throughout the weekend
Featured Performers
Live performances by:
Moneybagg Yo (11.2M monthly listeners) and
YTB Fatt (1.9M monthly listeners)
Community Engagement
The weekend generated buzz throughout the city, extending the experience far beyond the livestream. Across TikTok, attendees and viewers people shared their reactions to the event experience, transportation, performances and weekend.
