Led social content creation and strategy for BuzzFeed’s main Snapchat channel, producing daily content and original quizzes that consistently drove engagement.
Developed and launched original quiz formats while repurposing top-performing BuzzFeed content, managing a consistent output of 36+ tiles per day, seven days a week. Thumbnails and visual assets were designed in Photoshop to support engagement and retention.
Averaging
Weekly Snapchat Views
+1.1 M
Audience reactions to original quizzes and daily Snapchat content
made by me!
Community Engagement
Pero Like
While BuzzFeed Main allowed for more creative ownership, these channels required a more performance-driven approach.
Weekly content planning pulled from producer-provided content and upcoming shoots. From there, videos were edited in Adobe Premiere and paired with thumbnails to support consistent, high-volume publishing. Closed captions were added to keep everything accessible and platform-ready.